PRIVACY POLICY

PERSONAL INFORMATION

COLLECTION OF PERSONAL INFORMATION

The following types of personal information may be collected, stored, and used:

• information that you provide when registering on our website, such as your name and email address;
• information you provide to subscribe to our emails and/or newsletters, such as your name and email address;
• information you provide when using our website's services;
• information generated when you use our website, including when, how often, and under what circumstances you use it;
• information relating to everything you purchase, the services you use, or transactions you make through our website, including your name, phone number, address, email address, and credit card details;
• information that you post on our website (e.g., comments or reviews) with the intent of publishing it on the Internet, including your username, profile pictures, and the content of your posts;
• information in all forms of communication that you send to us via email or our website (for example, contact forms and chat), including its content and metadata;
• information about your computer, including IP address, geographic location, browser type and version, and operating system;
• information about your visits to and use of this website, including the referring source, duration of visit, page views, and website navigation paths;
• all other personal information that you send to us.

Before you disclose another person's personal information to us, you need to have that person's consent for the personal information to be disclosed and processed in accordance with this policy.

USE OF YOUR PERSONAL INFORMATION

We process your personal data based on the following legal grounds: (a) contract — to fulfill a purchase agreement with you, such as delivery and invoicing; (b) legal obligation — when processing is required by law, such as accounting regulations; (c) legitimate interest — to improve our website, prevent fraud, and send relevant marketing communication to existing customers; and (d) consent — for newsletters and marketing to new recipients, where you can withdraw your consent at any time.

Personal information sent to us through our website will be used for the purposes stated in this policy or on the relevant pages of the website. We may use your personal information for the following:

• to administer our website and operations;
• to adapt our website for you;
• to enable you to use the services available on our website;
• to send goods purchased through our website to you;
• to send you account statements, invoices, and payment reminders, and to collect payments from you;
• sending commercial communication that is not for marketing purposes;
• to send you emails that you have specifically requested;
• to send you our newsletter via email if you have requested it (you can inform us at any time if you no longer wish to receive our newsletters);
• to send you marketing communications concerning our business or the business of carefully selected third parties that we believe may be of interest to you by post or, where you have specifically consented to this, by email or similar technology (you can inform us at any time if you no longer wish to receive our marketing communications);
• to provide third parties with statistical information about our users (however, these third parties will not be able to identify an individual user from the information);
• to handle inquiries and complaints from or about you regarding our website;
• to keep our website secure and prevent fraud;
• to confirm your consent to our website's terms of use; and
• other use.

If you submit personal information for publication on our website, we will publish and/or otherwise use that information in accordance with the consent you give us.

Your privacy settings can be used to limit the publication of your information on our website and can be adjusted with the website's privacy controls.

We will not hand over your personal information to third parties for their or any other third party's direct marketing without your express consent.

Disclosure of Personal Information

We may disclose your personal information to any of our employees, board members, insurers, professional advisors, agents, suppliers or subcontractors as is reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to any members of our corporate group as is reasonably necessary for the purposes set out in this policy.

We can disclose your personal information:

• to the extent that we are required to do so by law;
• in connection with ongoing or future court proceedings;
  to establish, exercise, or defend our legal rights (including disclosing information to others for the purpose of preventing fraud and reducing credit risk);
• to the buyer (or prospective buyer) of any businesses or assets that we are in the process (or considering) of selling; and
• to all persons whom we reasonably believe may be requested, by court or other competent authority, to disclose personal information about, in our reasonable opinion, such court or authority could reasonably order us to disclose the personal information.

We will not disclose your personal information to third parties except in the cases specified in this policy.

INTERNATIONAL DATA TRANSFER

• Information that we collect may be stored, processed in, and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.
• Information that we collect may be transferred to and processed in the United States. Such transfers are performed in accordance with applicable data protection regulations, primarily relying on the European Union's Standard Contractual Clauses (SCCs) approved by the European Commission, or where applicable, on the EU–US Data Privacy Framework. We ensure that recipients maintain an adequate level of protection for your personal data.
• Personal information that you publish on our website or submit for publication on our website may be accessible via the Internet worldwide. We cannot prevent others from using or misusing the information.
• You expressly consent to the transfer of personal information as described in this section.

PERSONAL INFORMATION PROTECTION

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or purposes.

Notwithstanding any other provisions in this section, we will retain documents (including electronic documents) that contain personal data:

• to the extent that we are required to do so by law;
• if we believe the actions may be relevant to current or future court proceedings; and
• to establish, exercise or defend our legal rights (including disclosing information to others for the purpose of fraud prevention and reducing credit risk).

YOUR PERSONAL INFORMATION SECURITY

• We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.
• We will store all personal information you provide on secure (password and firewall protected) servers.
• All electronic financial transactions made through our website are protected by encryption technology.
• You acknowledge that information transfer over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.
• You are responsible for keeping the password you use to access our website confidential; we will not ask you for your password (except when you log in to our website).

YOUR RIGHTS

RIGHT TO ACCESS

You have the right to request access to your data. If we receive an access request, we may ask for additional information to verify which data you want to access and to ensure that we provide the data to the correct person.

Right to correction

You always have the right to request that your personal data be corrected if the data is inaccurate. Within the scope of the stated purpose, you also have the right to supplement any incomplete personal data. If you have created an account on signet.se, you can update your information yourself on My Pages if you wish.

RIGHT TO ERASURE

You have the right to request the deletion of personal data that we process about:

• The data is no longer necessary for the purposes for which it was collected or processed.
• You have withdrawn your consent on which the processing is based, and there is no other legal basis for the processing.
• You object to a legitimate interest balancing we have performed, and there is no legitimate interest for SIGNET Sign System that outweighs it.
• You object to processing for direct marketing purposes.
• The personal data is being processed unlawfully.
• The personal data must be erased to fulfill a legal obligation to which we are subject.
• The personal data has been collected from a child (under 13 years of age) for whom you have parental responsibility, in connection with the offering of information society services, e.g. social media.

There may be reason for us not to grant your request for deletion if there are legal obligations that prevent us from doing so. This could be if the processing is necessary for us to exercise our right to freedom of expression and information, to fulfill a legal obligation to which we are subject, or to establish, exercise, or defend legal claims.

Right to limitation

You have the right to request that our processing of your personal data be restricted.

RIGHT TO OBJECT TO CERTAIN TYPES OF PROCESSING

You have the right to object to processing based on our legitimate interests if you have personal grounds relating to your particular situation. However, we may continue to process your data, even if you object to the processing, if we have compelling legitimate grounds for the processing that override your privacy interests.

DIRECT MARKETING (INCLUDING ANALYSES CARRIED OUT FOR DIRECT MARKETING PURPOSES)

You can ask us at any time not to process your personal information for marketing purposes.

In practice, you will usually either expressly consent to our use of your personal information for marketing purposes, or we will provide you with the option to opt-out of the use of your personal information for marketing purposes.

Third-party websites

Our website contains hyperlinks to and details about third-party websites. We have no control over, and are not responsible for, third-party privacy policies and practices.

COOKIES

A cookie is a text file with anonymized information that includes a unique user identification and the website name. For more information, read our Cookie Policy.

Handling of Personal Identification Numbers

We only process your social security number when it is clearly justified by the purpose, necessary for secure identification, or if there is another significant reason. In cases where it is sufficient, we use your customer number instead to minimize the use of social security numbers as much as possible.

COMPLAINT

If you have a question, wish to submit a complaint to SIGNET Sign System regarding how your personal data has been processed, or wish to appeal a decision, you can contact us at info@signet.se. You also have the right to lodge a complaint with the supervisory authority, the Swedish Data Protection Authority (IMY).

CONTACT US

For further information about personal data management or if you have questions, please feel free to contact us at:

SIGNET Sign System
Stålverksgatan 9
417 07 Gothenburg

Email info@signet.se
Phone: +46 (0)31-320 16 00

CHANGES

We may update this policy by posting a new version on our website. You should check this page from time to time to ensure you understand any changes to this policy. We may notify you of changes to this policy by email or through our website.

Last updated 2026-04-09